We See Them Differently

New Scientist on celebrity neurons:

Apparently not content with a talk show, a monthly glossy and, well, mega-stardom, Oprah Winfrey has also penetrated the human brain. When people see her picture or hear her name, specialised "Oprah neurons" fire away, new research suggests.

Other public figures shouldn't be jealous. Our heads are also flush with cells attuned to Jennifer Aniston, Halle Berry, and even Saddam Hussein.

Uh-oh. As soon as the PR industry gets wind of this someone will fund a programme to work out how to insert customised celebrity neurons into our brains. Or in the case of Saddam and other WoT notorieties, delete them.