Old Tough New York
From the Vegetarian Times, 1984:
The merchandising comes with a $25 million insurance policy - just in case the garments fail to protect as advertised.
The most popular is the ski vest, which sells for $350.
Store owner Jon Jolcin formerly sold bulletproof clothing to the Israeli army before opening his store. Now, he's making more money than ever. "Unfortunately," he says wryly, "business is very good."
The building, at the corner of West Broadway and Watts Street, survives, although Protective Fashion is long gone. It's an Oliver Peoples' now. selling designer eyeware. So it goes.